Jasmin Woodward grew up travelling with her parents and attending different schools in many countries growing up. Moving to London to study fashion design, branding and Entrepreneurship. She started to develop her fashion perspective, using inspiration from her childhood. This is a luxury sustainable women’s wear clothing brand, providing a hub for the international party girl, inspired by a hot climate culture and lifestyle. Our unique selling point is each collection includes a matching string bikini made of plastic collected from the ocean, to complement the look. Additional accessories, such as belts and bags will feature. This concept allows the customer to wear the look in multiple settings, from the club to the beach. Selling spaces include events to share values with customers and engage, creating a community. The unique value proposition is to create a new ecosystem through fashion incorporating community, environmental awareness and use of sustainable fabrics in a fun, creative, digestible way - putting joy back into the environment.